Epigamia Yogurt

Epigamia Yogurt connected with food stylists and lettering artists for this project. The aim to create inspiring crowd sourced typography art with Epigamia Greek Yogurt and only natural/edible ingredients with no added artificial coloring, that tastes as good as it looks.

Creative Direction, Art Direction, Styling, Photography – Pranita Kocharekar
Agency – Rasta

Epigamia Yogurt is celebrating the women’s T20 Cricket matches & wanted to create an appreciation post.
Concept by the team at Rasta.
Art Direction & Execution by Pranita Kocharekar

Epigamia Yogurt is celebrating Indian festival of colours, Holi. Concept by the team at Rasta. Art Direction, Type Design & Execution by Pranita Kocharekar.

TRAVEL – MP Tourism x Tumblr x Pranita Kocharekar

Pranita Kocharekar x MP Tourism x Tumblr

This has definitely been one of my most exciting projects of 2016. 
I visited a few cities in Madhya Pradesh and blogged about my travel experience.
You can read each blog post here

I met many interesting people, learnt about the rich Indian history and saw beautiful architecture in Madhya Pradesh.

 Lal Bagh Palace, Indore, Madhya Pradesh
You can read more about my experience here

Bada Ganpati, Indore, Madhya Pradesh
You can read more about my experience here

Sarafa Bazaar, Indore, Madhya Pradesh
You can read more about my experience here

Zoo, Indore, Madhya Pradesh
You can read more about my experience here

Harsiddhi Temple, Ujjain, Madhya Pradesh
You can read more about my experience here

Krishnapura Chhatris, Indore, Madhya Pradesh
You can read more about my experience here

Ram Ghat, Ujjain, Madhya Pradesh
You can read more about my experience here

Maheshwari Sarees, Maheshwar, Madhya Pradesh
You can read more about my experience here

I’m really happy to have engaged an audience on the blog! 



#pranitasdrawingaday is an on-going project where I upload one drawing a day on my instagram, twitter and facebook.
Most of the drawings reflect my mood. The idea behind this project is to draw everyday and explore new execution mediums.
Some of the daily drawings are below. You can view all the drawings on www.pranitasdrawingaday.tumblr.com 

Soon after completing 100 days of drawing, this project received some press coverage, too!


Adidas Orignals x Pharrell Willams x Pranita Kocharekar

I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.

Here’s what I did!

Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature

close up

close up

Surfboards designed by 6 artists at the launch party [photo credits: animal]

Therapy Sessions

This is a personal project, an experiment to express and channelize my feelings in one direction.
It is a series of three illustrations executed in different styles.

So much to do, such little time
I have always struggled with the idea of time- there is a lot that I want to do within one lifetime, and my goals have always pressurised me. This piece elaborates my thoughts better than my (lack of) words.

Looking for answers
I havnt fully understood the meaning of life and death, hence in my search for some meaning I stumbled upon a piece written by Albert Camus. Camus expresses my thoughts in words so perfectly. This piece is about my genuine process of looking for answers.

After a year of debating with myself about the purpose of life, there was a time full of anger and anguish because of ‘not knowing’. That eventually lead to asking myself questions like- what’s the point anyway? Why do I create? Why do we try so hard? This piece has a lot of hidden anger expressing my irritation towards human convinience. The small note at the side is an extract from the works of Mark Z. Danielewski from ‘House of Leaves’
The note reads: ‘Then no matter where you are, in a crowded restaurant or on some desolate street or even in the comforts of your own home, you’ll watch yourself dismantle every assurance you ever lived by. You’ll stand aside as a great complexity intrudes, tearing apart, piece by piece, all of your carefully conceived denials, whether deliberate or unconscious. And then for better or worse you’ll turn, unable to resist, though try to resist you still will, fighting with everything you’ve got not to face the thing you most dead, what is now, what will be, what has always come before, the creature you truly are, the creature we all are, buried in the nameless black of a name. 
And then the nightmares will begin.
I was in two minds about publishing this project, because most of my work belives in promoting optimism. This was a personal exercise for self growth, I call them my therapy sessions. I hope to connect with those who face similar problems.

Taxi Fabric

Taxi Fabric x Pranita Kocharekar
TaxiFabric was one of the most interesting projects I’ve worked on in 2015. This project is creating a good vibe for graphic design in India.
To view taxi designs by other designers visit www.taxifabric.org 


Chegg is a company based in Santa Clara, California, that specializes in online textbook rentals, homework help, online tutoring, scholarships and internship matching. It is meant to help students in high school and college.

With an enthusiastic team to work with, I created illustrations for their e-mailers to enhance the communication.

A Touch Of Happiness

Siddhartha Mukherjee is one of my favourite photographers, and it was an honour to draw on his images.
A Pensive Polaroid is mostly a street photography gallery, capturing the stream of life around us in its curious moments that comment on the human condition.
Check more of his beautiful images here.


A Touch Of Happiness

“Happiness is never out of reach and always close by, if only you look for it.”

Siddhartha and I decided to spread happiness through this little character, bringing hope in each beautifully captured frame.

This project was featured in Highterate 


Until Next Time Festive Edition

Until Next Time is a compilation of cards designed by me to help spread a smile. This is the second edition – the festive edition. This edition has palm sized Christmas and New Year cards with a unqiue Christmas tree packaging.

Every card was manually screen printed with gold, silver, and fluorescent inks.

Website: www.untilnexttime.net 
Instagram: @untilnexttime_cards
Twitter: @untilnexttime_

Until Next Time – Postcards

Until Next Time is a compilation of cards designed by me to help spread a smile.
The idea of this project is to appreciate people on a day-to-day basis, so they work harder, and be happier.
There are 33  perforated palm size cards in a book that can be carried in a bag to give your friends, family or even strangers spontaneously.

The book is now available on Amazon

Website: www.untilnexttime.net

Twitter: @untilnexttime_
Contact: hello@untilnexttime.net
Synopsis copy by Shachi Lavingia & Abhiraj Rawale.
Photography by Abhiraj RawaleThis project received press coverage in Hindustan TimesThe Daily Pao & Naina.co

The cards were distributed and we collected some smiles!

Staedtler Highlighters

Highlighters are used to highlight information we need to remember/ know. They help us skip the unwanted, leaving the important information highlighted. This is a humourous campaign reminding their consumers and potential target audience of their existence.

Business Card

App Design

The Glu Affair – Clothing

THE GLU AFFAIR is a clothing brand based in India. I’ve been working closely with the brand since a couple years. They’ve released collections inspired by music, art & food. Besides creating their branding, I’ve worked on varaious prints and clothing styles, and also been their artist manager for the first couple collections. We’ve collaborated with artists from all over the globe, like Tyler SpanglerSophie BahnShamika KocharekarSameer KulkaniSanjay RamachandranHikimi& so on.
You can purchase these designs here.
Follow them on FacebookTwitter & Instagram for more!

Art for social media

Style & fashion bloggers, DJs and actors donning the print

Lost In Typeland – Book

Lost in Typeland is a story based on two characters, the famous – Bodoni (typeface) and a little girl (myself). It talks about the adventurous journey of two strangers who befriend each other.
This was featured on Illustrationage by Steve Simpson

Below are the digital scans of the book for understanding the actual colours used.

Alice In Wonderland / Type design

“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?” – Lewis Carroll

Alice In Wonderland is my favourite book since childhood and I chose to design a typeface to show my gratitude to Sir Lewis Carroll for giving me a whimsical book to get lost in when the world felt too mainstream. Imagination has no bounds. And that is something I wanted to portray through my typeface, targeting not only children but also adults.

The typeface is a 3D experimental display typeface. There are times in the book, where Alice eats the cake or drinks the potion and her size increases and decreases. Here, the objects around Alice are viewed from different perspectives. Thus, I decided to use three perspectives but keep it as simple as possible so the typeface is readable.
Each alphabet is either a character from the book, or a part of the story.
Following is the list of the concepts of the final alphabets:

A-   Playing cards
B-   Alice’s neck twisting (While she ate a piece of mushroom, her neck elongated and twisted in the fields)
C-   Cake (the dessert that was stolen from the Queen of Heart’s kingdom)
D-   Caterpillar
E-   Direction signs (the cheshire cat confuses Alice about directions, after which she reaches the mad hatter’s party)
F-    Flamingo (used by the Queen to play a game of croquet)
G-   Tea cup (an upside down cup and saucer)
H-   Tweedledum & Tweedledee
I-     Key (used to open doors when she falls down the rabbit hole)
J-    Mad Hatter
K-   Key (used to open doors when she falls down the rabbit hole)
L-    Alice
M-  White Rabbit
N-   Caterpillar
O-   Rabbit Hole
P-   Tear drop (when Alice is twice her size, she begins to cry and a pool of tears is created)
Q-   White Rabbit’s watch
R-   March Hare
S-   Cheshire Cat
T-    Mushroom (on which the caterpillar was seen)
U-   Cheshire Cat
V-   Alice
W-  Queen Of Hearts
X-   Direction signs (the cheshire cat confuses alice about directions, after which she reaches the mad hatter’s party)
Y-   White roses painted red
Z-    Alice’s neck twisting (While she ate a bite of the mushroom, her neck elongated and twisted in the field)

I owe this to Manasi Keni, a wonderful mentor, designer and friend.

Font Poster

Party Invitation


Book cover Design

Tshirt Design

Table lamp as number 2

Book ends as letter L