Nivea launched a digital campaign for their lip balms during Valentine’s Day week.
The idea of the campaign was to source vows from their followers, illustrate them and send them back to them. The campaign focuses on how Valentine’s Day is also about friendships!
In collaboration with: Digitas Lbi India
Campaign idea & direction: Digitas Lbi India
Creative direction, art direction, illustration: Pranita Kocharekar