Nivea

Nivea launched a digital campaign for their lip balms during Valentine’s Day week.
The idea of the campaign was to source vows from their followers, illustrate them and send them back to them. The campaign focuses on how Valentine’s Day is also about friendships!
In collaboration with: Digitas Lbi India
Campaign idea & direction: Digitas Lbi India
Creative direction, art direction, illustration: Pranita Kocharekar







TRAVEL – MP Tourism x Tumblr x Pranita Kocharekar

Pranita Kocharekar x MP Tourism x Tumblr

This has definitely been one of my most exciting projects of 2016. 
I visited a few cities in Madhya Pradesh and blogged about my travel experience.
You can read each blog post here

I met many interesting people, learnt about the rich Indian history and saw beautiful architecture in Madhya Pradesh.

 Lal Bagh Palace, Indore, Madhya Pradesh
You can read more about my experience here




Bada Ganpati, Indore, Madhya Pradesh
You can read more about my experience here



Sarafa Bazaar, Indore, Madhya Pradesh
You can read more about my experience here


Zoo, Indore, Madhya Pradesh
You can read more about my experience here



Harsiddhi Temple, Ujjain, Madhya Pradesh
You can read more about my experience here


Krishnapura Chhatris, Indore, Madhya Pradesh
You can read more about my experience here




Ram Ghat, Ujjain, Madhya Pradesh
You can read more about my experience here



Maheshwari Sarees, Maheshwar, Madhya Pradesh
You can read more about my experience here





I’m really happy to have engaged an audience on the blog! 

 

Adidas

Adidas Orignals x Pharrell Willams x Pranita Kocharekar

I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.

Here’s what I did!

Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature


close up

close up

Surfboards designed by 6 artists at the launch party [photo credits: animal]