Malala Yousafzai x Puffin Books x Pranita Kocharekar

‘What would you change if you had a magic pencil?’ asks Puffin Books.
I would draw lots of book vending machines to be installed all around the world for every adult and child to be able to experience the magical and surreal world of books!

This artwork was a paid partnership with Puffin Books to support the release of a new picture book ‘Malala’s Magic Pencil’ (written by Malala, illustrated by Kerascoet)

TRAVEL – MP Tourism x Tumblr x Pranita Kocharekar

Pranita Kocharekar x MP Tourism x Tumblr

This has definitely been one of my most exciting projects of 2016. 
I visited a few cities in Madhya Pradesh and blogged about my travel experience.
You can read each blog post here

I met many interesting people, learnt about the rich Indian history and saw beautiful architecture in Madhya Pradesh.

 Lal Bagh Palace, Indore, Madhya Pradesh
You can read more about my experience here




Bada Ganpati, Indore, Madhya Pradesh
You can read more about my experience here



Sarafa Bazaar, Indore, Madhya Pradesh
You can read more about my experience here


Zoo, Indore, Madhya Pradesh
You can read more about my experience here



Harsiddhi Temple, Ujjain, Madhya Pradesh
You can read more about my experience here


Krishnapura Chhatris, Indore, Madhya Pradesh
You can read more about my experience here




Ram Ghat, Ujjain, Madhya Pradesh
You can read more about my experience here



Maheshwari Sarees, Maheshwar, Madhya Pradesh
You can read more about my experience here





I’m really happy to have engaged an audience on the blog! 

 

Adidas

Adidas Orignals x Pharrell Willams x Pranita Kocharekar

I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.

Here’s what I did!

Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature


close up

close up

Surfboards designed by 6 artists at the launch party [photo credits: animal]

Taxi Fabric

Taxi Fabric x Pranita Kocharekar
TaxiFabric was one of the most interesting projects I’ve worked on in 2015. This project is creating a good vibe for graphic design in India.
To view taxi designs by other designers visit www.taxifabric.org 

A Touch Of Happiness

Siddhartha Mukherjee is one of my favourite photographers, and it was an honour to draw on his images.
A Pensive Polaroid is mostly a street photography gallery, capturing the stream of life around us in its curious moments that comment on the human condition.
Check more of his beautiful images here.

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A Touch Of Happiness

“Happiness is never out of reach and always close by, if only you look for it.”

Siddhartha and I decided to spread happiness through this little character, bringing hope in each beautifully captured frame.

This project was featured in Highterate