Epigamia Yogurt

Epigamia Yogurt connected with food stylists and lettering artists for this project. The aim to create inspiring crowd sourced typography art with Epigamia Greek Yogurt and only natural/edible ingredients with no added artificial coloring, that tastes as good as it looks.

Creative Direction, Art Direction, Styling, Photography – Pranita Kocharekar
Agency – Rasta

Epigamia Yogurt is celebrating the women’s T20 Cricket matches & wanted to create an appreciation post.
Concept by the team at Rasta.
Art Direction & Execution by Pranita Kocharekar

Epigamia Yogurt is celebrating Indian festival of colours, Holi. Concept by the team at Rasta. Art Direction, Type Design & Execution by Pranita Kocharekar.

30 illustration ideas #ICanDrawAboutIt

“What motivates you to draw everyday? Where do you get your content/ ideas from?” – are questions I get asked frequently.

My Instagram feed is full of ideas/concepts that I have impulsively jotted down on my phone or a piece of paper amidst dinners, loo breaks or a long runs. I call this the “I can draw about this!” moment. The exercise is to actively think about and mindfully observe thoughts or scenarios that happen daily that would make great illustration. When you notice something noteworthy in your day, you ask yourself if it works as a still visual and bingo – ¬†this is the “I can draw about it!” moment. In the beginning it is a bit tiring to actively think about everything that happens around you and to you, but before you know it, it will turn into a prized passive skill.
Warning: You’ll have tons of scrap paper, used tissues and scribbled restaurant bills full of ideas in your bag! ūüėÄ

This skill will take time and patience to develop, so until then, here‚Äôs 30 illustration ideas as your training wheels. Feel free to start this whenever you’d like, or let’s start together in April so you can actively see how others are doing – I will play along once in a while as well! You can also share this with your friends to see how creativity differs from person to person. No excuses no more- amazing Instagram feed starts now!

If you do participate in this challenge, do tag me & use the hashtag #ICanDrawAboutIt – that way I could handpick a few and repost them on my stories ūüôā

Get drawing! And psst. currently creating some kick-ass, top notch quality products, subscribe to stay updated! ūüôā

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Lost In Typeland – Book

Lost in Typeland is a story based on two characters, the famous – Bodoni (typeface) and a little girl (myself). It talks about the adventurous journey of two strangers who befriend each other.
This was featured on Illustrationage by Steve Simpson

Below are the digital scans of the book for understanding the actual colours used.

Alice In Wonderland / Type design

‚ÄúIf I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?‚ÄĚ – Lewis Carroll

Alice In Wonderland is my favourite book since childhood and I chose to design a typeface to show my gratitude to Sir Lewis Carroll for giving me a whimsical book to get lost in when the world felt too mainstream. Imagination has no bounds. And that is something I wanted to portray through my typeface, targeting not only children but also adults.

The typeface is a 3D experimental display typeface. There are times in the book, where Alice eats the cake or drinks the potion and her size increases and decreases. Here, the objects around Alice are viewed from different perspectives. Thus, I decided to use three perspectives but keep it as simple as possible so the typeface is readable.
Each alphabet is either a character from the book, or a part of the story.
Following is the list of the concepts of the final alphabets:

A-   Playing cards
B-   Alice’s neck twisting (While she ate a piece of mushroom, her neck elongated and twisted in the fields)
C-   Cake (the dessert that was stolen from the Queen of Heart’s kingdom)
D-   Caterpillar
E-   Direction signs (the cheshire cat confuses Alice about directions, after which she reaches the mad hatter’s party)
F-    Flamingo (used by the Queen to play a game of croquet)
G-   Tea cup (an upside down cup and saucer)
H-   Tweedledum & Tweedledee
I-     Key (used to open doors when she falls down the rabbit hole)
J-    Mad Hatter
K-   Key (used to open doors when she falls down the rabbit hole)
L-    Alice
M-  White Rabbit
N-   Caterpillar
O-   Rabbit Hole
P-   Tear drop (when Alice is twice her size, she begins to cry and a pool of tears is created)
Q-   White Rabbit’s watch
R-   March Hare
S-   Cheshire Cat
T-    Mushroom (on which the caterpillar was seen)
U-   Cheshire Cat
V-   Alice
W-  Queen Of Hearts
X-   Direction signs (the cheshire cat confuses alice about directions, after which she reaches the mad hatter’s party)
Y-   White roses painted red
Z-    Alice’s neck twisting (While she ate a bite of the mushroom, her neck elongated and twisted in the field)

I owe this to Manasi Keni, a wonderful mentor, designer and friend.

Font Poster

Party Invitation


Book cover Design

Tshirt Design

Table lamp as number 2

Book ends as letter L