30 illustration ideas #ICanDrawAboutIt

“What motivates you to draw everyday? Where do you get your content/ ideas from?” – are questions I get asked frequently.

My Instagram feed is full of ideas/concepts that I have impulsively jotted down on my phone or a piece of paper amidst dinners, loo breaks or a long runs. I call this the “I can draw about this!” moment. The exercise is to actively think about and mindfully observe thoughts or scenarios that happen daily that would make great illustration. When you notice something noteworthy in your day, you ask yourself if it works as a still visual and bingo –  this is the “I can draw about it!” moment. In the beginning it is a bit tiring to actively think about everything that happens around you and to you, but before you know it, it will turn into a prized passive skill.
Warning: You’ll have tons of scrap paper, used tissues and scribbled restaurant bills full of ideas in your bag! 😀

This skill will take time and patience to develop, so until then, here’s 30 illustration ideas as your training wheels. Feel free to start this whenever you’d like, or let’s start together in April so you can actively see how others are doing – I will play along once in a while as well! You can also share this with your friends to see how creativity differs from person to person. No excuses no more- amazing Instagram feed starts now!

If you do participate in this challenge, do tag me & use the hashtag #ICanDrawAboutIt – that way I could handpick a few and repost them on my stories 🙂

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TRAVEL – Spain

This is a travel journal from when I visited Madrid & Valencia, Spain. All the illustrations are created on an Apple iPad Pro using Procreate. These artworks are a part of my social media travel campaign.

#PranitaTravelsToSpain Suggestion 1: Chocolateria San Gines – Madrid.
Sipping on the best hot chocolate and crunchiest Churros in 6 degrees Celsius was the best feeling ever. If you have a sweet tooth, you cannot miss this lovely place tucked away inside the quaint lanes in Madrid.

#PranitaTravelsToSpain Suggestion 2: Airb&b stay at Madrid.I got a lot of requests about my stay, so here goes. Rosi, my host was absolutely wonderful & had the cutest pets (which obviously was the cherry on the cake). Her home is located right next to El Junco, the jazz club. I was in Madrid during the Jazz Music Fest, which was great! The locality is always buzzing with youngsters – especially at night. There are tons of restaurants and bars close by too!

#PranitaTravelsToSpain Suggestion 3: This may be the most touristy suggestion but being an artist – I have to! The Royal Palace at Madrid was a must see. It was magnificent & very rich in history and culture. I didnt get a lot of time here – but if you like art & history – this is a must go!
Of course there are tons of art museums in Madrid like Museo Nacional Del Prado, Thyssen-Bornemisza Museum, Museum of Romanticism all located really close to each other.
#PranitaTravelsToSpain Suggestion 4: Walk the roads of Madrid.
Madrid has beautiful uphill roads, great architecture and cute restos & bars. I found so much art all over Madrid & such wonderful buildings too!
The La Latina area is the shopping hub – I lost my bananas at Primark & Mulaya – really lovely clothing stores.
#PranitaTravelsToSpain Suggestion 5: Eat along the streets of La Latina area in Madird
Walking around the beautiful La Latina area in Madrid is pure joy. There are tons of boutiques & stores to shop from (I emptied my pockets there, literally).
Besides that, there are many pubs & restos you can visit. I didnt manage to click photos of all the places I visited. 
I made sure I captured food photos from every corner of Madrid I visited 😀
#PranitaTravelsToSpain Suggestion 6: Bioparc, Valencia
The speciality of this zoo is that the animals are separated from you only by a thin stream of water. I was both excited and afraid of visiting the Bioparc alone!
Though I grabbed a slushie drink & walked along with the animals. It was such a treat!

#PranitaTravelsToSpain Suggestion 7: Oceanographic, Valencia
I love the ocean & marine animals (can never get myself to eat marine animals!!). I walked around the massive area gawking at walruses, sharks, dolphins & so many variety of fishes. Though the jellyfish got my heart.
I’ve seen jellyfish on television & in books before, but seeing them in person was so blissful. They swim around with so much grace & peace, and look so delicate & beautiful. Sigh!
I was very close to buying a 100Euro plushie toy. The adult in me snapped in at the right time though 😀
#PranitaTravelsToSpain Suggestion 8: Paella & Horchata, Valencia
If you visit Valencia, you have to try their regional rice based dish called Paella. There are lots of places that make delicious Paella!
And if you have a sweet tooth, make sure you visit Horchateria Santa Catalina – they serve a tall glass of horchata (made of ground almonds, sesame seeds, rice, barley, tigernuts, or melon seeds) & a load of fartons (elongated flour bread glazed with sugar) – an instant energy booster!
You can also visit the Mercado Central (Central market) which is supposed to be massive! (It was shut on the day I visited – Sunday). 

TRAVEL – Campo Viejo

Campo Viejo owned by Pernod Ricard Winemarks sponsored my trip to Rioja, Spain to visit their vineyards. I illustrated my experience to their vineyards – this was an influencer social media campaign.

@campoviejoindia invited me to experience their vineyards in Spain! I’m sooooo excited to go!

My taste buds are tinkling & I’m all packed and ready to go! ✈️🍷

Hello, hello! 😀

Learning so much about the wine making process! Fredrico, the global ambassador briefing us about the beautifully functional and sustainable methods of wine making!

Played a ‘Guess the aroma’! These glasses of wines had various flavours- fruity, spicey, sweet!

Spotted this colourful installation at the Campo Viejo vineyard. That’s a bird that’s seen frequently around the vineyard on top, under which are grapes and a wine glass. I was so awestruck by how vibrant this brand’s vibe is even WITHIN their workspace!

Went tapas hopping with the Campo Viejo crew & found these delicious mushroom tapas at Bar Soriano. Spain has my heart! ❤️

Woke up with a food & wine coma.

Wandering around the quaint Bilbao roads. Look at how beautiful their Town Hall looks!

Bye bye beautiful city, hope to see you soon!

I cooked in Spain!!
@campoviejoindia took us to Los Fueros, an experimental restaurant in Bilbao, Spain. Chef Paul taught us to cook beef pinchos (Spanish bar snacks), quail eggs & caviar on toast! ❤️ swipe to watch me cook!

Right before our cooking session, #previouspost @campoviejoindia team took us to the Ribera market which is one of the biggest and fanciest supermarket I’ve seen! We purchased some beef, tuna and delicious artichokes.. and bumped into a few photo bombers (swipe to see!) This was fun!

Pranita Kocharekar x @campoviejoindia — there’s only one of these and it stays with me! We painted our own Campo Viejo bottles and then obviously drank all of it, it was so much fun!

What makes a brand wonderful is it’s people! Meet Dael from @campoviejoindiawho was a wonderful host, warmed us up to local food & delicious wines! 🍷🍾 (p.s: he’s actually French!)

Sipping wine in the middle of vineyards! @campoviejoindia you have my heart

@campoviejoindia invited us to their vineyards in Rioja earlier last week. I met a bunch of wonderful influencers and together we explored the massive lands of Spain. We walked around the quaint streets, enjoyed the rich culture & consumed the yummiest food. Though the highlight of my stay was the trip to the vineyards. The team taught us everything— how to maintain the soil, sustain the environment, store the wines; everything! They produced two wine varieties specially for our climate (swipe to view). I’m definite going back and drowning myself in some Campo memories 🍷

Malala Yousafzai x Puffin Books x Pranita Kocharekar

‘What would you change if you had a magic pencil?’ asks Puffin Books.
I would draw lots of book vending machines to be installed all around the world for every adult and child to be able to experience the magical and surreal world of books!

This artwork was a paid partnership with Puffin Books to support the release of a new picture book ‘Malala’s Magic Pencil’ (written by Malala, illustrated by Kerascoet)

Cadbury 5Star – Social Media Campaign

A contest on the hunt for India’s #LateLateef (a person who’s always late), who wins a gift hamper that includes t-shirts and badges[will be added shortly], illustrated by me.

Client – Cadbury 5Star
Art Direction & Copy Writing – Ogilvy & Mather
Illustration – Pranita Kocharekar

Find illustrations that havn’t been uploaded here on the Cadbury 5 Star page.