Adidas Orignals x Pharrell Willams x Pranita Kocharekar
I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.
Here’s what I did!
Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature
close up
close up
Surfboards designed by 6 artists at the launch party [photo credits: animal]