‘What would you change if you had a magic pencil?’ asks Puffin Books.
I would draw lots of book vending machines to be installed all around the world for every adult and child to be able to experience the magical and surreal world of books!
This artwork was a paid partnership with Puffin Books to support the release of a new picture book ‘Malala’s Magic Pencil’ (written by Malala, illustrated by Kerascoet)
Pranita Kocharekar x MP Tourism x Tumblr
This has definitely been one of my most exciting projects of 2016.
I visited a few cities in Madhya Pradesh and blogged about my travel experience.
You can read each blog post here
I met many interesting people, learnt about the rich Indian history and saw beautiful architecture in Madhya Pradesh.
Lal Bagh Palace, Indore, Madhya Pradesh
You can read more about my experience here
Bada Ganpati, Indore, Madhya Pradesh
You can read more about my experience here
Sarafa Bazaar, Indore, Madhya Pradesh
You can read more about my experience here
Zoo, Indore, Madhya Pradesh
You can read more about my experience here
Harsiddhi Temple, Ujjain, Madhya Pradesh
You can read more about my experience here
Krishnapura Chhatris, Indore, Madhya Pradesh
You can read more about my experience here
Ram Ghat, Ujjain, Madhya Pradesh
You can read more about my experience here
Maheshwari Sarees, Maheshwar, Madhya Pradesh
You can read more about my experience here
I’m really happy to have engaged an audience on the blog! 
Adidas Orignals x Pharrell Willams x Pranita Kocharekar
I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.
Here’s what I did!
Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature
close up
close up
Surfboards designed by 6 artists at the launch party [photo credits: animal]
This project received press coverage in Buzzfeed, W + K London, Co Design, Kyoorius, Metro.co.uk, Designboom, Highsnobiety,PolkaCafe, The Daily Good, PLAYTUSU, The Quint, Asian Age, HT Cafe, DNA, Homegrown, Hyperallergic, PSFK, artnet news,thenational.ae, Citylab and more.
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A Touch Of Happiness
Siddhartha and I decided to spread happiness through this little character, bringing hope in each beautifully captured frame.
This project was featured in Highterate
