Animal Planet launched a show called Yeh Mera India to celebrate the wildlife of India and explore some of the rarely seen and endangered wildlife of our country. Their digital agency (Twentythree) and I collaborated on an interactive launch campaign.
A microsite with shareable gif memes were created by the team. Link to microsite
Creative Direction & Microsite: Twentythree
Art Direction & Illustrations: Pranita Kocharekar
Animation: Upamanyu Bhattacharyya & Kalp Sanghvi
Art Direction & Illustrations: Pranita Kocharekar
Animation: Upamanyu Bhattacharyya & Kalp Sanghvi
Promotional video for the campaign created by Twentythree
Cover Photo for Animal Planet India
Design: Twentythree Illustrations: Pranita Kocharekar
Design: Twentythree Illustrations: Pranita Kocharekar
