Simple Pleasures | BBC

Posted on by Pranita Kocharekar

To coincide with Mental Health Awareness Week, BBC asked me to share my thoughts on getting through the past year.
You can read the entire article here: https://www.bbc.co.uk/programmes/articles/56kW7S2dWkWSQjsTzrBywfH/10-simple-pleasures-to-keep-you-going
This was also featured on BBC’s Instagram page.

The helplessness and uncertainty of Covid-19 was terrifying for my already existing high functioning anxiety. After a long, tiring year, what helped me the most was to slow down and observe the simple pleasures of everyday life. Amidst the everyday hustle, the little things kept me going. I noticed that:

The clouds can make funny shapes that made me giggle
Walking barefoot in grass made my toes feel calm
Watering plants daily helped me with my patience
Going out for a walk without my phone made me observe the local birds
Watching the sunset made me appreciate colours
Listening to calming music before bed helped me sleep better
Petting my neighbourhood cats felt so loving
Basic cucumbers on my eyes can be just what I need after all the screen time
Soaking up the morning sun felt like a hug
Lighting a candle in the evening felt like hope

It made me realise that no matter how hard or bad life gets, it is living and experiencing these moments that helps me get through the tough days 🙂
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This was commissioned by BCC for my thoughts, writing and illustration.
A version of these reminders are available as laptop stickers on my online store.

Acknowledge Anxiety

Posted on by Pranita Kocharekar

IS THAT YOU? is a comical series of illustrations on anxiety. The idea behind this was to make people aware that they’re not alone, anxiety on small levels exists in most of us, there are simple breathing techniques to control beginner level anxiety. Acknowledging anxiety and acting upon it is the first step to cure.Please note that these are not symptoms of anxiety but emotions of an anxious person. Kindly do not self diagnose, and visit a doctor for better guidance.
This project was featured in Elle India, India Today, Mashable, Huffpost Brazil, The Huff Post, Huff Post UK, Bored Panda, POPSUGAR, Buzzfeed India, DesignTaxi, 9GAG, Scoopwhoop, DNA news, Attn., theQuint.com, Metro.uk, Bustle.com (US), Takethis.org, The Debrief (UK), TechNinja, Recipe Land, Shout your site, Netro.in,  Storypick, Scary mommy, JWB, Everyday Feminism, feminismindia.com to name a few.
















 

You can purchase these as postcards here!

Food VS Fitness

Posted on by Pranita Kocharekar

#FoodVSFitness is a series that elaborates the almost depressing worries of the food vs fitness dilemmas. The series consists of 10 illustrative scenarios describing the mental pressures one goes through. It talks about the lack of balance between extreme food eating habits or extreme fitness.
Creative Direction, Art Direction & Illustrations: Pranita Kocharekar

 

When you’re playing ‘Waiting for weight loss’ game every morning 🙈#FoodVSFitness I’ve struggled a lot for the last few years with the food versus fitness (fit body) dilemma. I love food A LOT & I love being fit A LOT. Finding a middle ground is very difficult & I know I’m not alone! This series elaborates the almost depressing worries of the food vs fitness dilemmas. Made on #iPadPro #Procreate #1195 #pranitasdrawingaday #drawingaday #dailydrawing #drawingeveryday #drawing #art #illustration #illustrationdaily #illustrationartists #ilustree #picame #pirategraphic #supplyanddesign #ballpitmag #100daysproject #1000daysproject #365daysproject #pranitart #pranitakocharekar #food #foodie #fitness #muscles #girlswholift #weightloss #weighingscale

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When you're sad about it either way 🤷‍♀️🍰#FoodVSFitness I’ve struggled a lot for the last few years with the food versus fitness (fit body) dilemma. I love food A LOT & I love being fit A LOT. Finding a middle ground is very difficult & I know I’m not alone! This series elaborates the almost depressing worries of the food vs fitness dilemmas. Made on #iPadPro #Procreate #1197 #pranitasdrawingaday #drawingaday #dailydrawing #drawingeveryday #drawing #art #illustration #illustrationdaily #illustrationartists #ilustree #picame #pirategraphic #supplyanddesign #ballpitmag #100daysproject #1000daysproject #365daysproject #pranitart #pranitakocharekar #food #foodie #fitness #weightloss #weighingscale #dessert

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I've heard this way more than I'd like and it is not coooool! 🤷‍♀️ #FoodVSFitness I’ve struggled a lot for the last few years with the food versus fitness (fit body) dilemma. I love food A LOT & I love being fit A LOT. Finding a middle ground is very difficult & I know I’m not alone! This series elaborates the almost depressing worries of the food vs fitness dilemmas. Made on #iPadPro #Procreate #1199 #pranitasdrawingaday #drawingaday #dailydrawing #drawingeveryday #drawing #art #illustration #illustrationdaily #illustrationartists #ilustree #picame #pirategraphic #supplyanddesign #ballpitmag #100daysproject #1000daysproject #365daysproject #pranitart #pranitakocharekar #food #foodie #fitness #weightloss #weighingscale

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When you permanently break up with food that’s 100% damage. 🥤 #FoodVSFitness I’ve struggled a lot for the last few years with the food versus fitness (fit body) dilemma. I love food A LOT & I love being fit A LOT. Finding a middle ground is very difficult & I know I’m not alone! This series elaborates the almost depressing worries of the food vs fitness dilemmas. Made on #iPadPro #Procreate #1203 #pranitasdrawingaday #drawingaday #dailydrawing #drawingeveryday #drawing #art #illustration #illustrationdaily #illustrationartists #ilustree #picame #pirategraphic #supplyanddesign #ballpitmag #100daysproject #1000daysproject #365daysproject #pranitart #pranitakocharekar #food #foodie #fitness #weightloss #weighingscale

A post shared by Pranita Kocharekar (@pranitart) on

While at a birthday party. #FoodVSFitness (This is the end of the series, can’t thank you guys enough for the support & love ❤️) I’ve struggled a lot for the last few years with the food versus fitness (fit body) dilemma. I love food A LOT & I love being fit A LOT. Finding a middle ground is very difficult & I know I’m not alone! This series elaborates the almost depressing worries of the food vs fitness dilemmas. Made on #iPadPro #Procreate #1205 #pranitasdrawingaday #drawingaday #dailydrawing #drawingeveryday #drawing #art #illustration #illustrationdaily #illustrationartists #ilustree #picame #pirategraphic #supplyanddesign #ballpitmag #100daysproject #1000daysproject #365daysproject #pranitart #pranitakocharekar #food #foodie #fitness #weightloss #weighingscale

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Epigamia Yogurt

Posted on by Pranita Kocharekar

Epigamia Yogurt connected with food stylists and lettering artists for this project. The aim to create inspiring crowd sourced typography art with Epigamia Greek Yogurt and only natural/edible ingredients with no added artificial coloring, that tastes as good as it looks.

Creative Direction, Art Direction, Styling, Photography – Pranita Kocharekar
Agency – Rasta

Epigamia Yogurt is celebrating the women’s T20 Cricket matches & wanted to create an appreciation post.
Concept by the team at Rasta.
Art Direction & Execution by Pranita Kocharekar

Epigamia Yogurt is celebrating Indian festival of colours, Holi. Concept by the team at Rasta. Art Direction, Type Design & Execution by Pranita Kocharekar.

Indian Union Budget 18-19

Posted on by Pranita Kocharekar

This project was an effort to understand the Indian Union Budget 2018 -2019. We created the content by picking highlights from the Budget and elaborating it further with simple explanations in order to help the general audience understand the Budget.

Content sourcing, writing & editing: Abhiraj Rawale
Art: Pranita Kocharekar


 

TRAVEL – Spain

Posted on by Pranita Kocharekar

This is a travel journal from when I visited Madrid & Valencia, Spain. All the illustrations are created on an Apple iPad Pro using Procreate. These artworks are a part of my social media travel campaign.

#PranitaTravelsToSpain Suggestion 1: Chocolateria San Gines – Madrid.
Sipping on the best hot chocolate and crunchiest Churros in 6 degrees Celsius was the best feeling ever. If you have a sweet tooth, you cannot miss this lovely place tucked away inside the quaint lanes in Madrid.


#PranitaTravelsToSpain Suggestion 2: Airb&b stay at Madrid.I got a lot of requests about my stay, so here goes. Rosi, my host was absolutely wonderful & had the cutest pets (which obviously was the cherry on the cake). Her home is located right next to El Junco, the jazz club. I was in Madrid during the Jazz Music Fest, which was great! The locality is always buzzing with youngsters – especially at night. There are tons of restaurants and bars close by too!

#PranitaTravelsToSpain Suggestion 3: This may be the most touristy suggestion but being an artist – I have to! The Royal Palace at Madrid was a must see. It was magnificent & very rich in history and culture. I didnt get a lot of time here – but if you like art & history – this is a must go!
Of course there are tons of art museums in Madrid like Museo Nacional Del Prado, Thyssen-Bornemisza Museum, Museum of Romanticism all located really close to each other.
#PranitaTravelsToSpain Suggestion 4: Walk the roads of Madrid.
Madrid has beautiful uphill roads, great architecture and cute restos & bars. I found so much art all over Madrid & such wonderful buildings too!
The La Latina area is the shopping hub – I lost my bananas at Primark & Mulaya – really lovely clothing stores.
#PranitaTravelsToSpain Suggestion 5: Eat along the streets of La Latina area in Madird
Walking around the beautiful La Latina area in Madrid is pure joy. There are tons of boutiques & stores to shop from (I emptied my pockets there, literally).
Besides that, there are many pubs & restos you can visit. I didnt manage to click photos of all the places I visited. 
I made sure I captured food photos from every corner of Madrid I visited 😀
#PranitaTravelsToSpain Suggestion 6: Bioparc, Valencia
The speciality of this zoo is that the animals are separated from you only by a thin stream of water. I was both excited and afraid of visiting the Bioparc alone!
Though I grabbed a slushie drink & walked along with the animals. It was such a treat!

#PranitaTravelsToSpain Suggestion 7: Oceanographic, ValenciaI love the ocean & marine animals (can never get myself to eat marine animals!!). I walked around the massive area gawking at walruses, sharks, dolphins & so many variety of fishes. Though the jellyfish got my heart.
I’ve seen jellyfish on television & in books before, but seeing them in person was so blissful. They swim around with so much grace & peace, and look so delicate & beautiful. Sigh!
I was very close to buying a 100Euro plushie toy. The adult in me snapped in at the right time though 😀
#PranitaTravelsToSpain Suggestion 8: Paella & Horchata, Valencia
If you visit Valencia, you have to try their regional rice based dish called Paella. There are lots of places that make delicious Paella!
And if you have a sweet tooth, make sure you visit Horchateria Santa Catalina – they serve a tall glass of horchata (made of ground almonds, sesame seeds, rice, barley, tigernuts, or melon seeds) & a load of fartons (elongated flour bread glazed with sugar) – an instant energy booster!
You can also visit the Mercado Central (Central market) which is supposed to be massive! (It was shut on the day I visited – Sunday). 

TRAVEL – Campo Viejo

Posted on by Pranita Kocharekar

Campo Viejo owned by Pernod Ricard Winemarks sponsored my trip to Rioja, Spain to visit their vineyards. I illustrated my experience to their vineyards – this was an influencer social media campaign.

@campoviejoindia invited me to experience their vineyards in Spain! I’m sooooo excited to go!

My taste buds are tinkling & I’m all packed and ready to go! ✈️🍷

Hello, hello! 😀

Learning so much about the wine making process! Fredrico, the global ambassador briefing us about the beautifully functional and sustainable methods of wine making!

Played a ‘Guess the aroma’! These glasses of wines had various flavours- fruity, spicey, sweet!

Spotted this colourful installation at the Campo Viejo vineyard. That’s a bird that’s seen frequently around the vineyard on top, under which are grapes and a wine glass. I was so awestruck by how vibrant this brand’s vibe is even WITHIN their workspace!

Went tapas hopping with the Campo Viejo crew & found these delicious mushroom tapas at Bar Soriano. Spain has my heart! ❤️

Woke up with a food & wine coma.

Wandering around the quaint Bilbao roads. Look at how beautiful their Town Hall looks!

Bye bye beautiful city, hope to see you soon!

I cooked in Spain!!
@campoviejoindia took us to Los Fueros, an experimental restaurant in Bilbao, Spain. Chef Paul taught us to cook beef pinchos (Spanish bar snacks), quail eggs & caviar on toast! ❤️ swipe to watch me cook!

Right before our cooking session, #previouspost @campoviejoindia team took us to the Ribera market which is one of the biggest and fanciest supermarket I’ve seen! We purchased some beef, tuna and delicious artichokes.. and bumped into a few photo bombers (swipe to see!) This was fun!

Pranita Kocharekar x @campoviejoindia — there’s only one of these and it stays with me! We painted our own Campo Viejo bottles and then obviously drank all of it, it was so much fun!

What makes a brand wonderful is it’s people! Meet Dael from @campoviejoindiawho was a wonderful host, warmed us up to local food & delicious wines! 🍷🍾 (p.s: he’s actually French!)

Sipping wine in the middle of vineyards! @campoviejoindia you have my heart

@campoviejoindia invited us to their vineyards in Rioja earlier last week. I met a bunch of wonderful influencers and together we explored the massive lands of Spain. We walked around the quaint streets, enjoyed the rich culture & consumed the yummiest food. Though the highlight of my stay was the trip to the vineyards. The team taught us everything— how to maintain the soil, sustain the environment, store the wines; everything! They produced two wine varieties specially for our climate (swipe to view). I’m definite going back and drowning myself in some Campo memories 🍷

Malala Yousafzai x Puffin Books x Pranita Kocharekar

Posted on by Pranita Kocharekar

‘What would you change if you had a magic pencil?’ asks Puffin Books.
I would draw lots of book vending machines to be installed all around the world for every adult and child to be able to experience the magical and surreal world of books!

This artwork was a paid partnership with Puffin Books to support the release of a new picture book ‘Malala’s Magic Pencil’ (written by Malala, illustrated by Kerascoet)

Flatlanders

Posted on by Pranita Kocharekar
Flatlanders is a mixed-media project, combining street photography with illustration, while exploring the idea of ‘Man being left to his own devices’ where we have quartered our attention from our boundless surroundings to the confines of our smartphone screens. Strolling replaced by scrolling, we have come a long way into this short form existence seeking salvation in the modern trinity of “likes, comments and shares”. There is no denying the immense utility of ‘being connected’, so we only wish to remind our audience with this series that let us not forget at times to detach from newsfeeds and notifications, re-learn to be sensitive of our immediate surroundings and place our happiness in simply ‘being’ – for the world around is more magical than we realise.
In collaboration with Siddhartha Mukherjee (street, travel & documentary photography)
Illustrations: Pranita Kocharekar













 

Nivea

Posted on by Pranita Kocharekar

Nivea launched a digital campaign for their lip balms during Valentine’s Day week.
The idea of the campaign was to source vows from their followers, illustrate them and send them back to them. The campaign focuses on how Valentine’s Day is also about friendships!
In collaboration with: Digitas Lbi India
Campaign idea & direction: Digitas Lbi India
Creative direction, art direction, illustration: Pranita Kocharekar







TRAVEL – MP Tourism x Tumblr x Pranita Kocharekar

Posted on by Pranita Kocharekar

Pranita Kocharekar x MP Tourism x Tumblr

This has definitely been one of my most exciting projects of 2016. 
I visited a few cities in Madhya Pradesh and blogged about my travel experience.
You can read each blog post here

I met many interesting people, learnt about the rich Indian history and saw beautiful architecture in Madhya Pradesh.

 Lal Bagh Palace, Indore, Madhya Pradesh
You can read more about my experience here




Bada Ganpati, Indore, Madhya Pradesh
You can read more about my experience here



Sarafa Bazaar, Indore, Madhya Pradesh
You can read more about my experience here


Zoo, Indore, Madhya Pradesh
You can read more about my experience here



Harsiddhi Temple, Ujjain, Madhya Pradesh
You can read more about my experience here


Krishnapura Chhatris, Indore, Madhya Pradesh
You can read more about my experience here




Ram Ghat, Ujjain, Madhya Pradesh
You can read more about my experience here



Maheshwari Sarees, Maheshwar, Madhya Pradesh
You can read more about my experience here





I’m really happy to have engaged an audience on the blog! 

 

Animal Planet

Posted on by Pranita Kocharekar
Animal Planet launched a show called Yeh Mera India to celebrate the wildlife of India and explore some of the rarely seen and endangered wildlife of our country. Their digital agency (Twentythree) and I collaborated on an interactive launch campaign.
A microsite with shareable gif memes were created by the team. Link to microsite
Creative Direction & Microsite: Twentythree
Art Direction & Illustrations: Pranita Kocharekar
Animation: Upamanyu Bhattacharyya & Kalp Sanghvi

 Promotional video for the campaign created by Twentythree
 
Cover Photo for Animal Planet India
Design: Twentythree Illustrations: Pranita Kocharekar
























Adidas

Posted on by Pranita Kocharekar

Adidas Orignals x Pharrell Willams x Pranita Kocharekar

I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.

Here’s what I did!

Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature


close up

close up

Surfboards designed by 6 artists at the launch party [photo credits: animal]

Therapy Sessions

Posted on by Pranita Kocharekar

This is a personal project, an experiment to express and channelize my feelings in one direction.
It is a series of three illustrations executed in different styles.

So much to do, such little time
I have always struggled with the idea of time- there is a lot that I want to do within one lifetime, and my goals have always pressurised me. This piece elaborates my thoughts better than my (lack of) words.

Looking for answers
I havnt fully understood the meaning of life and death, hence in my search for some meaning I stumbled upon a piece written by Albert Camus. Camus expresses my thoughts in words so perfectly. This piece is about my genuine process of looking for answers.

Acceptance
After a year of debating with myself about the purpose of life, there was a time full of anger and anguish because of ‘not knowing’. That eventually lead to asking myself questions like- what’s the point anyway? Why do I create? Why do we try so hard? This piece has a lot of hidden anger expressing my irritation towards human convinience. The small note at the side is an extract from the works of Mark Z. Danielewski from ‘House of Leaves’
The note reads: ‘Then no matter where you are, in a crowded restaurant or on some desolate street or even in the comforts of your own home, you’ll watch yourself dismantle every assurance you ever lived by. You’ll stand aside as a great complexity intrudes, tearing apart, piece by piece, all of your carefully conceived denials, whether deliberate or unconscious. And then for better or worse you’ll turn, unable to resist, though try to resist you still will, fighting with everything you’ve got not to face the thing you most dead, what is now, what will be, what has always come before, the creature you truly are, the creature we all are, buried in the nameless black of a name. 
And then the nightmares will begin.
I was in two minds about publishing this project, because most of my work belives in promoting optimism. This was a personal exercise for self growth, I call them my therapy sessions. I hope to connect with those who face similar problems.

Taxi Fabric

Posted on by Pranita Kocharekar
Taxi Fabric x Pranita Kocharekar
TaxiFabric was one of the most interesting projects I’ve worked on in 2015. This project is creating a good vibe for graphic design in India.
To view taxi designs by other designers visit www.taxifabric.org 

Ponch

Posted on by Pranita Kocharekar

PONCH is a short children’s story that was exhibited over the period of 55mins on instagram (@pranitart).
The idea of the instagram-exhibition was to involve the audience in the story of Ponch, a whale who visits the city and witnesses the cruelity of society but also finds a true friend and regains faith in humanity.

This project received press coverage in Hindustan Times

Poster


As seen on Instagram
—
Individual frames









Stop Chasing Love

Posted on by Pranita Kocharekar
‘Stop Chasing Love’ is a short picture story exhibited on Instagram. I used the Instagram interface as my canvas. Have a look at this story on my instagram @pranitart
About:
‘Stop Chasing Love’ is a picture story about a girl (us, humans) being greedy about love.
Love here can be anything – your partner, your family, your friends, your work.
There is a thin line between chasing love and embracing love. Embrace it!



















Monster

Posted on by Pranita Kocharekar

MONSTER is the second short children’s story that was exhibited over the period of 45mins on instagram (@pranitart).
The idea of the instagram-exhibition was to involve the audience in the story of a girl who had a monster in her.
We often attract vices easily and grow a monster in us. One must kill the monster, before it kills us. This story talks about the power of love, and how it heals everything.

Poster

As seen on Instagram

 










Chegg

Posted on by Pranita Kocharekar

Chegg is a company based in Santa Clara, California, that specializes in online textbook rentals, homework help, online tutoring, scholarships and internship matching. It is meant to help students in high school and college.

With an enthusiastic team to work with, I created illustrations for their e-mailers to enhance the communication.






A Touch Of Happiness

Posted on by Pranita Kocharekar
Siddhartha Mukherjee is one of my favourite photographers, and it was an honour to draw on his images.
A Pensive Polaroid is mostly a street photography gallery, capturing the stream of life around us in its curious moments that comment on the human condition.
Check more of his beautiful images here.

—-

A Touch Of Happiness

“Happiness is never out of reach and always close by, if only you look for it.”

Siddhartha and I decided to spread happiness through this little character, bringing hope in each beautifully captured frame.

This project was featured in Highterate 

 














Until Next Time Festive Edition

Posted on by Pranita Kocharekar

Until Next Time is a compilation of cards designed by me to help spread a smile. This is the second edition – the festive edition. This edition has palm sized Christmas and New Year cards with a unqiue Christmas tree packaging.

Every card was manually screen printed with gold, silver, and fluorescent inks.

Website: www.untilnexttime.net 
Instagram: @untilnexttime_cards
Twitter: @untilnexttime_








Until Next Time – Postcards

Posted on by Pranita Kocharekar
Until Next Time is a compilation of cards designed by me to help spread a smile.
The idea of this project is to appreciate people on a day-to-day basis, so they work harder, and be happier.
There are 33  perforated palm size cards in a book that can be carried in a bag to give your friends, family or even strangers spontaneously.

The book is now available on Amazon

Website: www.untilnexttime.net

Twitter: @untilnexttime_
Contact: hello@untilnexttime.net
Synopsis copy by Shachi Lavingia & Abhiraj Rawale.
Photography by Abhiraj RawaleThis project received press coverage in Hindustan Times, The Daily Pao & Naina.co





The cards were distributed and we collected some smiles!






Staedtler Highlighters

Posted on by Pranita Kocharekar

Highlighters are used to highlight information we need to remember/ know. They help us skip the unwanted, leaving the important information highlighted. This is a humourous campaign reminding their consumers and potential target audience of their existence.














Business Card
Bookmarks

App Design


The Glu Affair – Clothing

Posted on by Pranita Kocharekar

THE GLU AFFAIR is a clothing brand based in India. I’ve been working closely with the brand since a couple years. They’ve released collections inspired by music, art & food. Besides creating their branding, I’ve worked on varaious prints and clothing styles, and also been their artist manager for the first couple collections. We’ve collaborated with artists from all over the globe, like Tyler Spangler, Sophie Bahn, Shamika Kocharekar, Sameer Kulkani, Sanjay Ramachandran, Hikimi& so on.
You can purchase these designs here.
Follow them on Facebook, Twitter & Instagram for more!














Art for social media


Style & fashion bloggers, DJs and actors donning the print




Vodafone – Made For Campaign

Posted on by Pranita Kocharekar

I worked with Ogilvy & Mather, India on their Vodafone campaign.
The unique selling proposition of this campaign is: This network is made for you.


Published in The Times Of India, Sunday Times, front page & Hindustan Times


Press Release

Further below is the unpublished work. I have used a different font and the logo for the purpose of displaying my work.


Unpublished | Bombay times Pg3

Unpublished Ambient media | Basements

Unpublished | Rakhi ads
Unpublished | Rakhi ads Unpublished | Rakhi ads

Unpublished | Rakhi ads
Unpublished | Times Of India, City

Unpublished | Times Of India, Business


Unpublished | Bombay Times, Games.

Unpublished | Times Of India, Sports

Unpublished | Times Of India, Global

Unpublished | Times Of india, Nation


Unpublished | Times Of India, Nation

Unpublished Ambient Media | Bus Terminals
Unpublished Ambient Media | Highways
Unpublished Ambient Media | Airports

Unpublished | Bombay Times, Games section.
Unpublished | Bombay Times, Movies Section.

Unpublished Press Media

Lost In Typeland – Book

Posted on by Pranita Kocharekar
Lost in Typeland is a story based on two characters, the famous – Bodoni (typeface) and a little girl (myself). It talks about the adventurous journey of two strangers who befriend each other.
This was featured on Illustrationage by Steve Simpson
 











Below are the digital scans of the book for understanding the actual colours used.





Paint My Wall – Terrace

Posted on by Pranita Kocharekar
Paint My Wall is my initiative to beautify walls with a purpose.
Terrace, is the first Paint My Wall project.
The residents of a two storied building in Mumbai faced the problem of trespassers climbing up to the terrace. There was a need for signage to prevent non-residents entering the terrace area.
An engaging wall mural of people sitting on the railing followed by a ‘terrace’ sign was painted.
Before painting



Paint My Wall – Now Or Never

Posted on by Pranita Kocharekar
PAINT MY WALL is a series of wall painting projects, ‘Now or Never’ is the second of the series. (Click here to see the first). This project is also a part of #pranitasdrawingaday (click here to see more) that was a 365 days project. The wall mural was done on the 365th day.
Idea and process:
“At first I was really confused about what my final drawing should be, and I began reflecting on the last 365 days. This project has helped me in a lot of ways – it taught me to create discipline. It taught me to stop beating myself if the drawing isn’t perfect but instead to enjoy the process of drawing. It taught to experiment without having any final goal. It is really difficult to think of something to draw everyday, which is how I started observing things more and more. And I don’t only mean observing people and the environment; I began observing my moods, my feelings, my emotions, and tried capturing them on paper. This helped analyse a lot of my problems and de-stress. My confidence as an artist and a person has increased a lot, I had times when I wouldn’t draw until I visualised an idea by the fear of it not looking good on paper. Today, I make lots of drawings, and embrace even the ugly ones, learning from new each scrapped paper. I realised that creating art for myself or a client isn’t about the final artwork, its about the process of enjoying the artwork.
And these realisations apply to my life as well. The discipline, will and confidence created by drawing everyday has made me a better/ more efficient person.  I’m far more comfortable about my work, and myself. And the biggest realisation I got last year from this project is you have to get up and do it, don’t snooze your alarm, just get up, cause its now or never. Whether it is about improving my drawing skills, or about running/exercising more often, or about wanting to be a nicer person. Waiting for anything to happen that’s fully in your control is just wasting time. And I urge everyone to do something they like doing everyday, whether its drawing, writing or practicing math!”








Alice In Wonderland / Type design

Posted on by Pranita Kocharekar
“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?” – Lewis Carroll

Alice In Wonderland is my favourite book since childhood and I chose to design a typeface to show my gratitude to Sir Lewis Carroll for giving me a whimsical book to get lost in when the world felt too mainstream. Imagination has no bounds. And that is something I wanted to portray through my typeface, targeting not only children but also adults.

The typeface is a 3D experimental display typeface. There are times in the book, where Alice eats the cake or drinks the potion and her size increases and decreases. Here, the objects around Alice are viewed from different perspectives. Thus, I decided to use three perspectives but keep it as simple as possible so the typeface is readable.
Each alphabet is either a character from the book, or a part of the story.
Following is the list of the concepts of the final alphabets:

A-   Playing cards
B-   Alice’s neck twisting (While she ate a piece of mushroom, her neck elongated and twisted in the fields)
C-   Cake (the dessert that was stolen from the Queen of Heart’s kingdom)
D-   Caterpillar
E-   Direction signs (the cheshire cat confuses Alice about directions, after which she reaches the mad hatter’s party)
F-    Flamingo (used by the Queen to play a game of croquet)
G-   Tea cup (an upside down cup and saucer)
H-   Tweedledum & Tweedledee
I-     Key (used to open doors when she falls down the rabbit hole)
J-    Mad Hatter
K-   Key (used to open doors when she falls down the rabbit hole)
L-    Alice
M-  White Rabbit
N-   Caterpillar
O-   Rabbit Hole
P-   Tear drop (when Alice is twice her size, she begins to cry and a pool of tears is created)
Q-   White Rabbit’s watch
R-   March Hare
S-   Cheshire Cat
T-    Mushroom (on which the caterpillar was seen)
U-   Cheshire Cat
V-   Alice
W-  Queen Of Hearts
X-   Direction signs (the cheshire cat confuses alice about directions, after which she reaches the mad hatter’s party)
Y-   White roses painted red
Z-    Alice’s neck twisting (While she ate a bite of the mushroom, her neck elongated and twisted in the field)

I owe this to Manasi Keni, a wonderful mentor, designer and friend.



Font Poster

Party Invitation

 


Book cover Design

Bookmarks
Tshirt Design


Table lamp as number 2

Book ends as letter L