This children’s book is about a curious girl called Tabu.
Picture Book | Dont Pull My Cheeks
Picture book about a boy called Bibloo, the book talks about consent.
Comics Vol. 2
A bunch of comics I created for my Instagram page
You’re your own hero
For the love of Lays
The struggles of lenses
Indian culture / mehndi
Not alone, Pranita
Game addictions
Tazzos / a million dollar dream
Comics Vol. 1
A bunch of comics (a peek into my brain) I created for my Instagram page
Birthdays
Illustrations on birthdays celebrated as a child versus as an adult
Illustration Folio 2019
Illustrations created in 2019 under #pranitasdrawingaday on my Instagram.
Lettering Vol. 1
Hand lettering created for my Instagram page
Notebook Designs / Merchandise
Theme based notebook designs with illustrated pages created for my e-commerce online store.
Merchandise x Pranita Kocharekar
Besides illustrating & designing for clients, I also manufacture artist merchandise. Below are some of our best sellers! You can shop here: www.pranita-kocharekar.com
Please note: All of the designs are copyrighted & cannot be used without the consent of the owner/ artist.
Notebooks
Wallet Cards
To browse around the rest of the collection, visit: www.pranita-kocharekar.com
Video | Camlin
Camlin commissioned me to create this video & image using their tools
Video | Phone Cover Illustration
DIY phone cover illustration timelapse video on iphone xr
Video | Diwali Illustration
Timelapse video for Diwali using Apple iPad Pro, pencil & Procreate
Video | Lettering on paper | Luxor
Timelapse video for Luxor stationery
Note To Self 2020 Wall Calendar
Note To Self 2020 is a journal wall calendar that advocates better mental health by focusing on emotions every month.
Unfiltered Love Postcards
Unfiltered Love is a series of postcards expressing love in the purest, unfiltered manner
Shut Up & Stop Stereotyping Calendar
Shut Up & Stop Stereotyping 2019 Calendar, killing gender roles!
12 Months 12 Goals Calendar
12 Months 12 Goals 2019 Calendar
Surviving Anxiety
#SurvivingAnxiety is a series of illustrations that help deal with anxiety. We often have moments of crippling anxiety & helplessness. For #MentalHealthAwareness Month, I illustrated every small help that I received & discovered to reduce my anxiety. These are purely based on my personal experience & may not help everyone in need. Anxiety comes from deep rooted causes, in order to identify those & to bring about a change, please reach out to a professional therapist. ⠀
Say It With A Pin
Illustrations for Say It With A Pin that are 3D printed + hand painted.
Frooti #MyFrootiLife
Frooti and & Walsh commissioned me to create my idea of what celebrating a women-centric, free lifestyle looks like, #MyFrootiLife
TVS Tyres #NeverGetTyred
TVS Tyres commissioned me to create an illustration to urge my Instagram audience to participate in a contest using the hashtag #NeverGetTyred
Jockey #KnowsMe #JockeyWoman
Jockey commissioned me to create an illustration for them
Educate Girls | NGO
Educate Girls, an NGO that works towards educating children in rural India, commissioned me to create illustrations to spread awareness about the same
Baush + Lomb #BlameTheFrame
Bausch & Lomb commissioned me to create comics for their campaign
Tinkle #RelivingChildhood
Illustration for Tinkle Comics
Epigamia Yogurt
Epigamia Yogurt connected with food stylists and lettering artists for this project. The aim to create inspiring crowd sourced typography art with Epigamia Greek Yogurt and only natural/edible ingredients with no added artificial coloring, that tastes as good as it looks.
Creative Direction, Art Direction, Styling, Photography – Pranita Kocharekar
Agency – Rasta
Epigamia Yogurt is celebrating the women’s T20 Cricket matches & wanted to create an appreciation post.
Concept by the team at Rasta.
Art Direction & Execution by Pranita Kocharekar
Epigamia Yogurt is celebrating Indian festival of colours, Holi. Concept by the team at Rasta. Art Direction, Type Design & Execution by Pranita Kocharekar.
Necesera
Necesera is a loungewear brand targeted at young women who like sleeping in trendy pyjamas! They approachedme for illustrative prints for their brand.
Art direction + Illustrations – Pranita Kocharekar
Photography – Necesera
TRAVEL – MP Tourism x Tumblr x Pranita Kocharekar
Pranita Kocharekar x MP Tourism x Tumblr
This has definitely been one of my most exciting projects of 2016.
I visited a few cities in Madhya Pradesh and blogged about my travel experience.
You can read each blog post here
I met many interesting people, learnt about the rich Indian history and saw beautiful architecture in Madhya Pradesh.
Lal Bagh Palace, Indore, Madhya Pradesh
You can read more about my experience here
Bada Ganpati, Indore, Madhya Pradesh
You can read more about my experience here
Sarafa Bazaar, Indore, Madhya Pradesh
You can read more about my experience here
Zoo, Indore, Madhya Pradesh
You can read more about my experience here
Harsiddhi Temple, Ujjain, Madhya Pradesh
You can read more about my experience here
Krishnapura Chhatris, Indore, Madhya Pradesh
You can read more about my experience here
Ram Ghat, Ujjain, Madhya Pradesh
You can read more about my experience here
Maheshwari Sarees, Maheshwar, Madhya Pradesh
You can read more about my experience here
I’m really happy to have engaged an audience on the blog! 
#pranitasdrawingaday
#pranitasdrawingaday is an on-going project where I upload one drawing a day on my instagram, twitter and facebook.
Most of the drawings reflect my mood. The idea behind this project is to draw everyday and explore new execution mediums.
Some of the daily drawings are below. You can view all the drawings on www.pranitasdrawingaday.tumblr.com
Most of the drawings reflect my mood. The idea behind this project is to draw everyday and explore new execution mediums.
Some of the daily drawings are below. You can view all the drawings on www.pranitasdrawingaday.tumblr.com
Soon after completing 100 days of drawing, this project received some press coverage, too!
Adidas
Adidas Orignals x Pharrell Willams x Pranita Kocharekar
I designed a surfboard in collaboration with Animal, a design studio from Delhi, India.
The brief was to create a surfboard for the launch of Pharrell’s latest collection for Adidas Originals. The new collection is inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture.
Here’s what I did!
Surf & Shuffle
Surf & Shuffle is a dreamy paradise of hula dancers and surfers grooving to the colours of nature
close up
close up
Surfboards designed by 6 artists at the launch party [photo credits: animal]
Therapy Sessions
This is a personal project, an experiment to express and channelize my feelings in one direction.
It is a series of three illustrations executed in different styles.
So much to do, such little time
I have always struggled with the idea of time- there is a lot that I want to do within one lifetime, and my goals have always pressurised me. This piece elaborates my thoughts better than my (lack of) words.
Looking for answers
I havnt fully understood the meaning of life and death, hence in my search for some meaning I stumbled upon a piece written by Albert Camus. Camus expresses my thoughts in words so perfectly. This piece is about my genuine process of looking for answers.
Acceptance
After a year of debating with myself about the purpose of life, there was a time full of anger and anguish because of ‘not knowing’. That eventually lead to asking myself questions like- what’s the point anyway? Why do I create? Why do we try so hard? This piece has a lot of hidden anger expressing my irritation towards human convinience. The small note at the side is an extract from the works of Mark Z. Danielewski from ‘House of Leaves’
After a year of debating with myself about the purpose of life, there was a time full of anger and anguish because of ‘not knowing’. That eventually lead to asking myself questions like- what’s the point anyway? Why do I create? Why do we try so hard? This piece has a lot of hidden anger expressing my irritation towards human convinience. The small note at the side is an extract from the works of Mark Z. Danielewski from ‘House of Leaves’
The note reads: ‘Then no matter where you are, in a crowded restaurant or on some desolate street or even in the comforts of your own home, you’ll watch yourself dismantle every assurance you ever lived by. You’ll stand aside as a great complexity intrudes, tearing apart, piece by piece, all of your carefully conceived denials, whether deliberate or unconscious. And then for better or worse you’ll turn, unable to resist, though try to resist you still will, fighting with everything you’ve got not to face the thing you most dead, what is now, what will be, what has always come before, the creature you truly are, the creature we all are, buried in the nameless black of a name.
And then the nightmares will begin.
And then the nightmares will begin.
I was in two minds about publishing this project, because most of my work belives in promoting optimism. This was a personal exercise for self growth, I call them my therapy sessions. I hope to connect with those who face similar problems.
Taxi Fabric
Taxi Fabric x Pranita Kocharekar
TaxiFabric was one of the most interesting projects I’ve worked on in 2015. This project is creating a good vibe for graphic design in India.
To view taxi designs by other designers visit www.taxifabric.org
To view taxi designs by other designers visit www.taxifabric.org
This project received press coverage in Buzzfeed, W + K London, Co Design, Kyoorius, Metro.co.uk, Designboom, Highsnobiety,PolkaCafe, The Daily Good, PLAYTUSU, The Quint, Asian Age, HT Cafe, DNA, Homegrown, Hyperallergic, PSFK, artnet news,thenational.ae, Citylab and more.
Chegg
Chegg is a company based in Santa Clara, California, that specializes in online textbook rentals, homework help, online tutoring, scholarships and internship matching. It is meant to help students in high school and college.
With an enthusiastic team to work with, I created illustrations for their e-mailers to enhance the communication.
A Touch Of Happiness
Siddhartha Mukherjee is one of my favourite photographers, and it was an honour to draw on his images.
A Pensive Polaroid is mostly a street photography gallery, capturing the stream of life around us in its curious moments that comment on the human condition.
Check more of his beautiful images here.
A Pensive Polaroid is mostly a street photography gallery, capturing the stream of life around us in its curious moments that comment on the human condition.
Check more of his beautiful images here.
—-
A Touch Of Happiness
“Happiness is never out of reach and always close by, if only you look for it.”
Siddhartha and I decided to spread happiness through this little character, bringing hope in each beautifully captured frame.
This project was featured in Highterate
Until Next Time Festive Edition
Until Next Time is a compilation of cards designed by me to help spread a smile. This is the second edition – the festive edition. This edition has palm sized Christmas and New Year cards with a unqiue Christmas tree packaging.
Every card was manually screen printed with gold, silver, and fluorescent inks.
Website: www.untilnexttime.net
Instagram: @untilnexttime_cards
Twitter: @untilnexttime_
Until Next Time – Postcards
Until Next Time is a compilation of cards designed by me to help spread a smile.
The idea of this project is to appreciate people on a day-to-day basis, so they work harder, and be happier.
There are 33 perforated palm size cards in a book that can be carried in a bag to give your friends, family or even strangers spontaneously.
The idea of this project is to appreciate people on a day-to-day basis, so they work harder, and be happier.
There are 33 perforated palm size cards in a book that can be carried in a bag to give your friends, family or even strangers spontaneously.
The book is now available on Amazon
Website: www.untilnexttime.net
Instagram: @untilnexttime_cards
Twitter: @untilnexttime_
Contact: hello@untilnexttime.net
Synopsis copy by Shachi Lavingia & Abhiraj Rawale.
Photography by Abhiraj RawaleThis project received press coverage in Hindustan Times, The Daily Pao & Naina.co
Photography by Abhiraj RawaleThis project received press coverage in Hindustan Times, The Daily Pao & Naina.co
The cards were distributed and we collected some smiles!
Until Next Time – Website
Website design for Until Next Time, a compilation of 33 perforated palm size cards in a book.
Have a look at the insides of the book here.
(Coding by Deepak Shinde)
Staedtler Highlighters
Highlighters are used to highlight information we need to remember/ know. They help us skip the unwanted, leaving the important information highlighted. This is a humourous campaign reminding their consumers and potential target audience of their existence.
Business Card
Bookmarks
App Design
Twentythree – Branding
twentythree is a boutique digital agency based in Mumbai, India.
Two variety of logos were provided: calligraphic & graphic.
Brand image: bold, unique, youthful.
– Final logo concept –
The core of a company lies in its founders, hence three bold graphic elements were used to represent each founder.
Colours: Red, blue and green are used to represent each partner.
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
twentythree – the agency was founded by three twentythree year olds.
(The branding wasnt used by the agency due to some issues.)
Fianl logo
Calligraphic logo options
Fianl logo
Calligraphic logo options
Logofolio
Self Branding
E-commer Luxury Clothing
Band that plays disco music using acoustic instruments
Pop up shops events company
E-commerce luxury clothing
Photography
E-commerce clothing
Shoes brand
Digital agency
Style and fashion consulting
Food – Dessert
The Glu Affair – Clothing
THE GLU AFFAIR is a clothing brand based in India. I’ve been working closely with the brand since a couple years. They’ve released collections inspired by music, art & food. Besides creating their branding, I’ve worked on varaious prints and clothing styles, and also been their artist manager for the first couple collections. We’ve collaborated with artists from all over the globe, like Tyler Spangler, Sophie Bahn, Shamika Kocharekar, Sameer Kulkani, Sanjay Ramachandran, Hikimi& so on.
You can purchase these designs here.
Follow them on Facebook, Twitter & Instagram for more!
Art for social media
Style & fashion bloggers, DJs and actors donning the print
RAM (2014) poster
RAM, a Konkani short film about a coming of age drama of a 14 year old boy from a small village in India, desperate to lose his virginity.
Watch the trailer here
Photo editing: Abhiraj Rawale
Layout: Pranita Kocharekar
Lost In Typeland – Book
Lost in Typeland is a story based on two characters, the famous – Bodoni (typeface) and a little girl (myself). It talks about the adventurous journey of two strangers who befriend each other.
This was featured on Illustrationage by Steve Simpson
This was featured on Illustrationage by Steve Simpson
Below are the digital scans of the book for understanding the actual colours used.
Alice In Wonderland / Type design
“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?” – Lewis Carroll
Alice In Wonderland is my favourite book since childhood and I chose to design a typeface to show my gratitude to Sir Lewis Carroll for giving me a whimsical book to get lost in when the world felt too mainstream. Imagination has no bounds. And that is something I wanted to portray through my typeface, targeting not only children but also adults.
The typeface is a 3D experimental display typeface. There are times in the book, where Alice eats the cake or drinks the potion and her size increases and decreases. Here, the objects around Alice are viewed from different perspectives. Thus, I decided to use three perspectives but keep it as simple as possible so the typeface is readable.
Each alphabet is either a character from the book, or a part of the story.
Following is the list of the concepts of the final alphabets:
A- Playing cards
B- Alice’s neck twisting (While she ate a piece of mushroom, her neck elongated and twisted in the fields)
C- Cake (the dessert that was stolen from the Queen of Heart’s kingdom)
D- Caterpillar
E- Direction signs (the cheshire cat confuses Alice about directions, after which she reaches the mad hatter’s party)
F- Flamingo (used by the Queen to play a game of croquet)
G- Tea cup (an upside down cup and saucer)
H- Tweedledum & Tweedledee
I- Key (used to open doors when she falls down the rabbit hole)
J- Mad Hatter
K- Key (used to open doors when she falls down the rabbit hole)
L- Alice
M- White Rabbit
N- Caterpillar
O- Rabbit Hole
P- Tear drop (when Alice is twice her size, she begins to cry and a pool of tears is created)
Q- White Rabbit’s watch
R- March Hare
S- Cheshire Cat
T- Mushroom (on which the caterpillar was seen)
U- Cheshire Cat
V- Alice
W- Queen Of Hearts
X- Direction signs (the cheshire cat confuses alice about directions, after which she reaches the mad hatter’s party)
Y- White roses painted red
Z- Alice’s neck twisting (While she ate a bite of the mushroom, her neck elongated and twisted in the field)
I owe this to Manasi Keni, a wonderful mentor, designer and friend.
Font Poster
Party Invitation
Book cover Design
Bookmarks
Tshirt Design
Table lamp as number 2
Book ends as letter L