Shut Up & Stop Stereotyping 2019 Calendar, killing gender roles!
12 Months 12 Goals Calendar
12 Months 12 Goals 2019 Calendar
Mg Motors #RecreateTheMagic
Mg Motors launch in India. #RecreateTheMagic recreating vintage ads with an illustrative twist
Epigamia Yogurt
Epigamia Yogurt connected with food stylists and lettering artists for this project. The aim to create inspiring crowd sourced typography art with Epigamia Greek Yogurt and only natural/edible ingredients with no added artificial coloring, that tastes as good as it looks.
Creative Direction, Art Direction, Styling, Photography – Pranita Kocharekar
Agency – Rasta
Epigamia Yogurt is celebrating the women’s T20 Cricket matches & wanted to create an appreciation post.
Concept by the team at Rasta.
Art Direction & Execution by Pranita Kocharekar
Epigamia Yogurt is celebrating Indian festival of colours, Holi. Concept by the team at Rasta. Art Direction, Type Design & Execution by Pranita Kocharekar.
#AtoZofSelfCare
#AToZOfSelfCare is an Instagram series. The idea of this series is to encourage people to spend some extra time taking care of themselves.
Netflix
PLATA O PLOMO
Accept a bribe or face death
Commissioned fan art for Narcos Netflix’s social media campaign.
Until Next Time Festive Edition
Until Next Time is a compilation of cards designed by me to help spread a smile. This is the second edition – the festive edition. This edition has palm sized Christmas and New Year cards with a unqiue Christmas tree packaging.
Every card was manually screen printed with gold, silver, and fluorescent inks.
Website: www.untilnexttime.net
Instagram: @untilnexttime_cards
Twitter: @untilnexttime_
Until Next Time – Postcards
Until Next Time is a compilation of cards designed by me to help spread a smile.
The idea of this project is to appreciate people on a day-to-day basis, so they work harder, and be happier.
There are 33 perforated palm size cards in a book that can be carried in a bag to give your friends, family or even strangers spontaneously.
The idea of this project is to appreciate people on a day-to-day basis, so they work harder, and be happier.
There are 33 perforated palm size cards in a book that can be carried in a bag to give your friends, family or even strangers spontaneously.
The book is now available on Amazon
Website: www.untilnexttime.net
Instagram: @untilnexttime_cards
Twitter: @untilnexttime_
Contact: hello@untilnexttime.net
Synopsis copy by Shachi Lavingia & Abhiraj Rawale.
Photography by Abhiraj RawaleThis project received press coverage in Hindustan Times, The Daily Pao & Naina.co
Photography by Abhiraj RawaleThis project received press coverage in Hindustan Times, The Daily Pao & Naina.co
The cards were distributed and we collected some smiles!
Until Next Time – Website
Website design for Until Next Time, a compilation of 33 perforated palm size cards in a book.
Have a look at the insides of the book here.
(Coding by Deepak Shinde)
Twentythree – Branding
twentythree is a boutique digital agency based in Mumbai, India.
Two variety of logos were provided: calligraphic & graphic.
Brand image: bold, unique, youthful.
– Final logo concept –
The core of a company lies in its founders, hence three bold graphic elements were used to represent each founder.
Colours: Red, blue and green are used to represent each partner.
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
twentythree – the agency was founded by three twentythree year olds.
(The branding wasnt used by the agency due to some issues.)
Fianl logo
Calligraphic logo options
Fianl logo
Calligraphic logo options
Logofolio
Self Branding
E-commer Luxury Clothing
Band that plays disco music using acoustic instruments
Pop up shops events company
E-commerce luxury clothing
Photography
E-commerce clothing
Shoes brand
Digital agency
Style and fashion consulting
Food – Dessert
The Glu Affair – Clothing
THE GLU AFFAIR is a clothing brand based in India. I’ve been working closely with the brand since a couple years. They’ve released collections inspired by music, art & food. Besides creating their branding, I’ve worked on varaious prints and clothing styles, and also been their artist manager for the first couple collections. We’ve collaborated with artists from all over the globe, like Tyler Spangler, Sophie Bahn, Shamika Kocharekar, Sameer Kulkani, Sanjay Ramachandran, Hikimi& so on.
You can purchase these designs here.
Follow them on Facebook, Twitter & Instagram for more!
Art for social media
Style & fashion bloggers, DJs and actors donning the print
Vodafone – Made For Campaign
I worked with Ogilvy & Mather, India on their Vodafone campaign.
The unique selling proposition of this campaign is: This network is made for you.
Published in The Times Of India, Sunday Times, front page & Hindustan Times
Press Release
Further below is the unpublished work. I have used a different font and the logo for the purpose of displaying my work.
Unpublished | Bombay times Pg3 
Unpublished Ambient media | Basements
Unpublished | Rakhi ads
Unpublished | Rakhi ads
Unpublished | Rakhi ads
Unpublished | Rakhi ads
Unpublished | Times Of India, City
Unpublished | Times Of India, Business
Unpublished | Bombay Times, Games. 
Unpublished | Times Of India, Sports
Unpublished | Times Of India, Global
Unpublished | Times Of india, Nation
Unpublished | Times Of India, Nation
Unpublished Ambient Media | Bus Terminals 
Unpublished Ambient Media | Highways 
Unpublished Ambient Media | Airports
Unpublished | Bombay Times, Games section. 
Unpublished | Bombay Times, Movies Section.
Unpublished Press Media
Lost In Typeland – Book
Lost in Typeland is a story based on two characters, the famous – Bodoni (typeface) and a little girl (myself). It talks about the adventurous journey of two strangers who befriend each other.
This was featured on Illustrationage by Steve Simpson
This was featured on Illustrationage by Steve Simpson
Below are the digital scans of the book for understanding the actual colours used.
Paint My Wall – Terrace
Paint My Wall is my initiative to beautify walls with a purpose.
Terrace, is the first Paint My Wall project.
Terrace, is the first Paint My Wall project.
The residents of a two storied building in Mumbai faced the problem of trespassers climbing up to the terrace. There was a need for signage to prevent non-residents entering the terrace area.
An engaging wall mural of people sitting on the railing followed by a ‘terrace’ sign was painted.
Before painting
An engaging wall mural of people sitting on the railing followed by a ‘terrace’ sign was painted.
Before painting
Paint My Wall – Now Or Never
PAINT MY WALL is a series of wall painting projects, ‘Now or Never’ is the second of the series. (Click here to see the first). This project is also a part of #pranitasdrawingaday (click here to see more) that was a 365 days project. The wall mural was done on the 365th day.
Idea and process:
“At first I was really confused about what my final drawing should be, and I began reflecting on the last 365 days. This project has helped me in a lot of ways – it taught me to create discipline. It taught me to stop beating myself if the drawing isn’t perfect but instead to enjoy the process of drawing. It taught to experiment without having any final goal. It is really difficult to think of something to draw everyday, which is how I started observing things more and more. And I don’t only mean observing people and the environment; I began observing my moods, my feelings, my emotions, and tried capturing them on paper. This helped analyse a lot of my problems and de-stress. My confidence as an artist and a person has increased a lot, I had times when I wouldn’t draw until I visualised an idea by the fear of it not looking good on paper. Today, I make lots of drawings, and embrace even the ugly ones, learning from new each scrapped paper. I realised that creating art for myself or a client isn’t about the final artwork, its about the process of enjoying the artwork.
And these realisations apply to my life as well. The discipline, will and confidence created by drawing everyday has made me a better/ more efficient person. I’m far more comfortable about my work, and myself. And the biggest realisation I got last year from this project is you have to get up and do it, don’t snooze your alarm, just get up, cause its now or never. Whether it is about improving my drawing skills, or about running/exercising more often, or about wanting to be a nicer person. Waiting for anything to happen that’s fully in your control is just wasting time. And I urge everyone to do something they like doing everyday, whether its drawing, writing or practicing math!”
“At first I was really confused about what my final drawing should be, and I began reflecting on the last 365 days. This project has helped me in a lot of ways – it taught me to create discipline. It taught me to stop beating myself if the drawing isn’t perfect but instead to enjoy the process of drawing. It taught to experiment without having any final goal. It is really difficult to think of something to draw everyday, which is how I started observing things more and more. And I don’t only mean observing people and the environment; I began observing my moods, my feelings, my emotions, and tried capturing them on paper. This helped analyse a lot of my problems and de-stress. My confidence as an artist and a person has increased a lot, I had times when I wouldn’t draw until I visualised an idea by the fear of it not looking good on paper. Today, I make lots of drawings, and embrace even the ugly ones, learning from new each scrapped paper. I realised that creating art for myself or a client isn’t about the final artwork, its about the process of enjoying the artwork.
And these realisations apply to my life as well. The discipline, will and confidence created by drawing everyday has made me a better/ more efficient person. I’m far more comfortable about my work, and myself. And the biggest realisation I got last year from this project is you have to get up and do it, don’t snooze your alarm, just get up, cause its now or never. Whether it is about improving my drawing skills, or about running/exercising more often, or about wanting to be a nicer person. Waiting for anything to happen that’s fully in your control is just wasting time. And I urge everyone to do something they like doing everyday, whether its drawing, writing or practicing math!”
Paint My Wall – Good Vibes
An unplanned, impromptu painting session. Spreading good vibes!
There was empty space next to the mural (before) 
Alice In Wonderland / Type design
“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?” – Lewis Carroll
Alice In Wonderland is my favourite book since childhood and I chose to design a typeface to show my gratitude to Sir Lewis Carroll for giving me a whimsical book to get lost in when the world felt too mainstream. Imagination has no bounds. And that is something I wanted to portray through my typeface, targeting not only children but also adults.
The typeface is a 3D experimental display typeface. There are times in the book, where Alice eats the cake or drinks the potion and her size increases and decreases. Here, the objects around Alice are viewed from different perspectives. Thus, I decided to use three perspectives but keep it as simple as possible so the typeface is readable.
Each alphabet is either a character from the book, or a part of the story.
Following is the list of the concepts of the final alphabets:
A- Playing cards
B- Alice’s neck twisting (While she ate a piece of mushroom, her neck elongated and twisted in the fields)
C- Cake (the dessert that was stolen from the Queen of Heart’s kingdom)
D- Caterpillar
E- Direction signs (the cheshire cat confuses Alice about directions, after which she reaches the mad hatter’s party)
F- Flamingo (used by the Queen to play a game of croquet)
G- Tea cup (an upside down cup and saucer)
H- Tweedledum & Tweedledee
I- Key (used to open doors when she falls down the rabbit hole)
J- Mad Hatter
K- Key (used to open doors when she falls down the rabbit hole)
L- Alice
M- White Rabbit
N- Caterpillar
O- Rabbit Hole
P- Tear drop (when Alice is twice her size, she begins to cry and a pool of tears is created)
Q- White Rabbit’s watch
R- March Hare
S- Cheshire Cat
T- Mushroom (on which the caterpillar was seen)
U- Cheshire Cat
V- Alice
W- Queen Of Hearts
X- Direction signs (the cheshire cat confuses alice about directions, after which she reaches the mad hatter’s party)
Y- White roses painted red
Z- Alice’s neck twisting (While she ate a bite of the mushroom, her neck elongated and twisted in the field)
I owe this to Manasi Keni, a wonderful mentor, designer and friend.
Font Poster
Party Invitation
Book cover Design
Bookmarks
Tshirt Design
Table lamp as number 2
Book ends as letter L