Hand lettering created for my Instagram page
Note To Self 2020 Wall Calendar
Note To Self 2020 is a journal wall calendar that advocates better mental health by focusing on emotions every month.
Twentythree – Branding
twentythree is a boutique digital agency based in Mumbai, India.
Two variety of logos were provided: calligraphic & graphic.
Brand image: bold, unique, youthful.
– Final logo concept –
The core of a company lies in its founders, hence three bold graphic elements were used to represent each founder.
Colours: Red, blue and green are used to represent each partner.
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
twentythree – the agency was founded by three twentythree year olds.
(The branding wasnt used by the agency due to some issues.)
Fianl logo
Calligraphic logo options
Fianl logo
Calligraphic logo options
Alice In Wonderland / Type design
“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?” – Lewis Carroll
Alice In Wonderland is my favourite book since childhood and I chose to design a typeface to show my gratitude to Sir Lewis Carroll for giving me a whimsical book to get lost in when the world felt too mainstream. Imagination has no bounds. And that is something I wanted to portray through my typeface, targeting not only children but also adults.
The typeface is a 3D experimental display typeface. There are times in the book, where Alice eats the cake or drinks the potion and her size increases and decreases. Here, the objects around Alice are viewed from different perspectives. Thus, I decided to use three perspectives but keep it as simple as possible so the typeface is readable.
Each alphabet is either a character from the book, or a part of the story.
Following is the list of the concepts of the final alphabets:
A- Playing cards
B- Alice’s neck twisting (While she ate a piece of mushroom, her neck elongated and twisted in the fields)
C- Cake (the dessert that was stolen from the Queen of Heart’s kingdom)
D- Caterpillar
E- Direction signs (the cheshire cat confuses Alice about directions, after which she reaches the mad hatter’s party)
F- Flamingo (used by the Queen to play a game of croquet)
G- Tea cup (an upside down cup and saucer)
H- Tweedledum & Tweedledee
I- Key (used to open doors when she falls down the rabbit hole)
J- Mad Hatter
K- Key (used to open doors when she falls down the rabbit hole)
L- Alice
M- White Rabbit
N- Caterpillar
O- Rabbit Hole
P- Tear drop (when Alice is twice her size, she begins to cry and a pool of tears is created)
Q- White Rabbit’s watch
R- March Hare
S- Cheshire Cat
T- Mushroom (on which the caterpillar was seen)
U- Cheshire Cat
V- Alice
W- Queen Of Hearts
X- Direction signs (the cheshire cat confuses alice about directions, after which she reaches the mad hatter’s party)
Y- White roses painted red
Z- Alice’s neck twisting (While she ate a bite of the mushroom, her neck elongated and twisted in the field)
I owe this to Manasi Keni, a wonderful mentor, designer and friend.
Font Poster
Party Invitation
Book cover Design
Bookmarks
Tshirt Design
Table lamp as number 2
Book ends as letter L