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Twentythree – Branding

Posted on June 17, 2017June 29, 2017 by Pranita Kocharekar
twentythree is a boutique digital agency based in Mumbai, India.
Two variety of logos were provided: calligraphic & graphic.
Brand image: bold, unique, youthful.
– Final logo concept –
The core of a company lies in its founders, hence three bold graphic elements were used to represent each founder.
Colours: Red, blue and green are used to represent each partner.
(The main purpose of the RGB color model is for the representation and display of images in electronic systems.)
twentythree – the agency was founded by three twentythree year olds.
(The branding wasnt used by the agency due to some issues.)

Fianl logo

Calligraphic logo options


 

Posted in All, Art Direction, Creative Direction, Design, TypographyTagged brand image, branding, identity, logo, logo design, logo folio, logotype, typography

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